Key Responsibilities

Member Acquisition and Relationship Management

• Recruit new members and grow the Sacco's membership base.
• Maintain and strengthen relationships with existing members to enhance retention and loyalty.
• Conduct regular member visits to assess satisfaction and identify cross-selling and up-selling opportunities.
• Respond promptly and professionally to member inquiries and concerns.
• Support seamless onboarding of new members and maintain accurate customer records.

Marketing and Business Development

• Support the development and execution of the annual marketing plan.
• Promote the full range of Sacco products and services to drive business growth.
• Generate and nurture new business leads to achieve departmental revenue targets.
• Drive loan uptake and refinancing opportunities in line with the Sacco's strategic plan and loan policy.
• Organize and participate in member education forums, exhibitions, activations, and other marketing events.
• Develop engaging marketing content, including images and videos, while ensuring member consent requirements are met.
• Support brand visibility initiatives through advertising, public relations, and promotional campaigns.

Sales Monitoring and Reporting

• Monitor market trends and competitor activities to identify opportunities and inform strategy.
• Prepare accurate daily, weekly, and monthly reports on sales activities, targets, achievements, and member recruitment.
• Conduct return-on-investment (ROI) analysis for marketing campaigns and recommend improvements.
• Maintain up-to-date records of all sales and marketing activities.

Project Coordination

• Participate in planning and coordinating marketing projects and initiatives.
• Liaise with internal teams, vendors, legal counsel, and finance to ensure project compliance and successful execution.
• Maintain proper documentation for all marketing-led projects and activities.

Qualifications and Experience

Academic Qualifications

• Bachelor's degree in Marketing, Sales, Business Administration, or a related field.
• Professional certification such as the Chartered Institute of Marketing (CIM) qualification will be an added advantage.

Experience

• Minimum of four (4) years' experience in sales, marketing, or customer relationship management, preferably within a financial institution or Sacco environment.

Key Competencies

Knowledge and Skills

• Strong understanding of modern marketing and sales techniques.
• Knowledge of Sacco operations and the regulatory environment.
• Proficiency in customer relationship management (CRM) systems.
• Strong analytical, planning, presentation, and negotiation skills.
• Excellent interpersonal and communication skills.
• Proficiency in Microsoft Office applications and sales/CRM software.
• Ability to conduct market research and analyze data effectively.

Personal Attributes

• Results-oriented and target-driven.
• Self-motivated with the ability to work under minimal supervision.
• High level of integrity and professionalism.
• Creative thinker with a growth mindset.
• Strong team player with excellent collaboration skills.

Physical Requirements

• Ability to communicate fluently in English and Kiswahili.
• Good physical fitness and willingness to undertake field activities and client visits.

Key Performance Indicators

Success in this role will be measured through:

• Number of new members recruited and retained.
• Achievement of sales targets, including loans, accounts, and deposits.
• Member satisfaction and engagement levels.
• Successful execution of marketing campaigns and events.
• Accuracy and timeliness of reports and documentation.